Indoor snowfalls at Time Warner Center may become the season’s most enchanting new attraction. On weekends, from November 14 through December 21, The Shops at Columbus Circle - Time Warner Center is being transformed into a winter wonderland every half hour with a 15-minute “snowfall” beginning at 5pm, courtesy of simulated snow produced by Los Angeles- based MagicSnow®, which disappears as quickly as it appears.

In addition to these dramatic snowfalls, the festive Under the Stars show marks its fourth consecutive holiday season at Time Warner Center with 12 14’ stars hanging from the 150’ ceiling of the Center’s Great Room, illuminating Columbus Circle. Sparkling and dancing to holiday music, the stars are the largest specialty crafted display of illuminated color mixing in the world. Debuting November 11 with a special sneak peek of MagicSnow, shows run nightly from 5pm to midnight and are the creation of Holiday Image, Inc.

“Under the Stars has been such a popular attraction for Time Warner Center that we decided this year to look for creative ways to enhance the holiday experience for our shoppers,” says David Froelke, senior vice president and general manager of The Shops at Columbus Circle-Time Warner Center. “There is no better way to represent the spirit of the season than with stars and falling snow.”

For more information, including scheduled shows, please http://www.theshopsatcolumbuscircle.com/.