To launch their new 3-series at the flagship showrooms on Kurfürstendamm, Berlin’s most exclusive shopping area, BMW used the new PhantomFrame system from G-LEC to create an attention grabbing window design that showcased the cars. With large, open windows, BMW wanted the display to be bright enough to create drama at night, while not blocking the showroom from the view of window shoppers. G-LEC’s PhantomFrame system provided the solution, with its transparency and high intensity LED ...
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