Shure Incorporated announced that Christine Schyvinck has accepted the position of executive vice president of Global Marketing and Sales. In this role, she will have responsibility for the management of Shure’s five business units: U.S., EMEA (Europe, Middle East and Africa), Asia, International Americas (Canada, South and Central America) and Personal Audio.

“Chris’s leadership has been integral to the steady growth and profitability of Shure for many years," says Sandy LaMantia, president and CEO. “We are confident that her management of our marketing and sales functions will continue this success given her broad knowledge and understanding of all areas of our company worldwide.”

Schyvinck replaces Michael McGinn, who has left the company. Previously, Schyvinck had been executive vice president of Operations and had responsibility for the management of Global Manufacturing and Quality functions, including Procurement and Process and Tool Engineering.

“Throughout her tenure here at Shure, Chris has often accepted or volunteered for difficult and complicated assignments,” adds LaMantia. “She was instrumental in directing the opening of our manufacturing facility in China last year and she continues to play a key role in the implementation of our long-term strategic business plan.”

Schyvinck joined Shure in 1989 as an engineer in the Corporate Quality Division. After several promotions, she was transferred to the newly-created Process Engineering Department. In 1997, she became the manager of this important function. In 1998, Schyvinck was promoted to VP of Corporate Quality. In 2000, her responsibilities were expanded, and she advanced to the position of VP of Operations before being promoted to executive vice president of Operations in 2004.

Schyvinck earned a Bachelor’s degree in Mechanical Engineering from the University of Wisconsin. While working full-time at Shure, she also earned a Master’s degree in Engineering Management from Northwestern University.

Ron Thompson, formerly Director of Global Manufacturing, has accepted the position of VP of Operations, and will report to Sandy LaMantia.