Sennheiser Electronic Corporation recently appointed Mike Pappas to the position of senior applications engineer and JoAnn Anderson to the position of marketing communications manager.
Pappas’ role will be to conduct technical seminars and workshops on Sennheiser, Neumann and the other distributed brands, providing application advice, consultation and sales support. In his new role, Pappas will work with broadcast and recording studio companies, establish strong channel relationships, assist in long-term strategic growth initiatives and handle customer service inquires related to product applications, features or specifications. Among other duties, he'll provide customer-driven feedback to Sennheiser product managers and management on new product needs, industry trends and related issues.
Pappas brings a depth of audio experience to Sennheiser. His particular expertise is in surround sound recordings. He has more than 500 hours of live 5.1 Direct Stream Digital recordings to his credit and has been a featured lecturer on 5.1 surround sound and broadcast techniques at leading trade show workshops, such as NAB and AES.
According to Pappas, "I'm thrilled that Sennheiser wants me to keep my chops up in the broadcast arena. I've been a true evangelist for the company's products for years. Now I'm just doing it in a more official capacity."
Pappas serves as technical director and engineer for various NPR broadcasts, including the popular "Toast of the Nation" and chief broadcast engineer for KUVO, known for its breakthrough technology in broadcasting 5.1 live concerts on HD Radio. Pappas will continue all his independent endeavors in addition to his new job responsibilities at Sennheiser. In this dual role, Pappas will be in the ideal position to promote Sennheiser product lines while using his broadcast environment to test new products and expand the applications of existing ones.
"By keeping Mike in a hands-on role in the broadcast industry, our customers will benefit the most," notes Jeff Alexander, Sennheiser vice president of sales/director of Neumann and distributed brands. "They'll be able to tap into Mike's wealth of audio knowledge knowing that he's right there working with our products in the 'real world.' He'll be putting them to the test on a daily basis, and providing the kinds of advice and ideas that you only get by being there."
Sennheiser also appointed JoAnn Anderson to the position of marketing communications manager. Anderson will spearhead a wide variety of key MARCOM related activities and communication strategies for all US business channels; managing the creative development and production of communications tactics and programs; negotiating and implementing media; supervising external advertising and public relations agencies and consultants; and overseeing the Sennheiser marketing budget. Anderson supervises a staff of four at SEC. Anderson joins Sennheiser from the Boston University Corporate Education Center where she was responsible for all global marketing communications, strategic positioning and branding for the university's technology training Affiliate Network. Previously, she held key marketing and channel management positions at GN Netcom, a leading provider of telephone headsets and hands-free communication technologies. Earlier in her career, Anderson co-founded Terrapin Associates, an award-winning communications firm specializing in video and multi-media productions for marketing, training and trade shows.