How do you bring the beauty of New Zealand to Los Angeles? This past December, Tourism New Zealand answered that question by creating a unique five-day immersive event space outside the Beverly Hilton Hotel. Tied to the US premiere of The Hobbit: The Desolation of Smaug, the New Line Cinema/Metro-Goldwyn-Mayer Pictures feature film, The Book of New Zealand was an innovative walkthrough, multimedia installation that featured actual set elements of the film. Used for the press junket, ...
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