The Long Reach Long Riders announce their seventh annual charity motorcycle ride. The ride, which benefits the ESTA Foundation's Behind The Scenes program and Broadway Cares/Equity Fights AIDS, begins in San Francisco on July 24, 2010.

The ride, which began as one time event back in 2004, has raised more than $200,000 over the past six years. "We were just a bunch of technicians looking for a fun way to attend a conference", commented Bill Sapsis, one of the original ride organizers. “Who knew it would turn out like this?” Greg Williams, another founding member added, "The group was so much fun to ride with we just had to do it again. We've seen a lot of really beautiful country in the past six years and this years ride will offer a lot more as well as some of the best riding roads in the west."

The riders will assemble at the Presidio in San Francisco on the morning of July 24th and head north into the Napa Valley. Over the next seven days the group will head through Eureka and then west to Truckee and Lake Tahoe. They'll ride through Yosemite and down to Hollister, CA, the birthplace of the outlaw biker legend in the US. Then it's over to the coast and back up to San Francisco via the legendary Pacific Coast Highway, arriving on July 31.

As in previous years, anyone who wants to ride with us is more than welcome, either as a ‘day tripper’ or for the entire ride. For more information on the route, joining the ride or making a donation, please visit the Long Reach Long Riders website.