Unlimited Visibility Lighting Design (UVLD) teamed with The RJO Group to dazzle the sales force of a major pharmaceutical company with the high-impact launch of a new drug. Although the sales meeting for 3,300 at the MGM Grand Garden Arena in Las Vegas had a quick, three-week turnaround, under the direction of RJO CEO Robert J. O’Leary, it didn’t shy away from extensive, complex creative direction in general and media content in particular. After the initial approach by long time ...
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