A revolutionary concept in multimedia retail design made its debut during Milan Fashion Week in March 2007 with visual technology from projectiondesign playing a key role. A multi-sensory booth was the brainchild of the global IT giant, IBM. It is intended as a revolutionary new way for retailers to stage promotions, allowing customers to hear, see, and even smell new product presentations. To achieve this goal, the booth uses a combination of stereoscopic 3D video projection, 5.1-channel ...

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