When Scion wanted to make an impression to reveal the new Hako Coupe concept car at the New York International Auto Show (NYIAS) in March, producer George P. Johnson called upon Mike Doyle of o2 creative solutions and lighting designer Arnold Serame of Serame Design to make it memorable. The goal for the roll out was to first show a glimpse of the future of the next bold design statement by Scion and then wow the attendees with the reveal itself. To do this, PRG Scenic Technologies built ...
This content is free to access as a registered user on livedesignonline.com
Why register for livedesignonline.com? It's simple and free, and here is what you get:
- Daily original news covering the latest in entertainment design and technology
- Features on the latest industry trends
- Insights from thought leaders in the industry
- The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision