Our understanding of the history of an event, the pressing issues of the event, and the vision are essential in connecting with clients. Context is the most valuable tool for event designers. Creating creative yet relevant effects satisfies both the conservative and the progressive, assuring individual success. For the Carolina Breast Friends (CBF) Annual Oysters on the Lawn event last year, we were allotted an open park in front of Charlotte’s Mint Museum. This year, however, the event ...

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