In a landmark marriage of tradition and technology, the 100th birthday of the Times Square New Year's Eve Ball means a redesigned, twice-as-bright ball featuring 100% LED technology for the first time. How can a lighting design create a memorable experience, not only for the more than one million expected revelers on the ground in Times Square, but also for the more than one billion television viewers worldwide? “The goal of the lighting design was to uncover the beauty in the project and, ...

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