For more than 20 years, we’ve been creating dramatic visuals, scenic effects, and brand experiences. In fact, in the early design years, we used simple slide projection, celluloid film, and alternate surfaces to create. Those techniques laid the foundation for today’s sophisticated technology and techniques. However, the fundamentals of good live design remain the same: create an image across a dimensional surface that gives illusion of some imagined reality. In designing a national sales ...

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