The main challenge at Oracle Open World ‘04, held in December in San Francisco, was to combine two formerly separate user groups–Oracle Open World and Oracle Apps–into one for the general session. With a much larger audience than previous years–but the same budget–Oracle creative director Paul Salinger and creative producer Don Richards brought in executive producers Kerry Williams and Cory Burton from Invision Communications. They, in turn, enlisted Obsurca Digital of San Francisco, ...

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