Hard Rock Café London, the original venue of the landmark brand, has just reopened after extensive renovations. Among the upgrades, the Basement Bar now sports a custom-made Element Labs VersaTILE wall, supplied and installed by Projected Image Digital (PID). Paula Reason of London-based Cadmium Design, the design firm behind many of the Hard Rock Café interiors worldwide, designed the interior. Reason wanted a central light feature in the bar in keeping with an ongoing ...
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