Project LA Chooses Harman’s Martin To Bring Color And Life To The Party

LOS ANGELES, California — Project LA, located in the heart of Hollywood BLVD in Los Angeles, installed HARMAN’s Martin Professional VC-Strips to bring excitement and energy to the dance floor. The concept of Project LA is an interactive social experience that is all-inclusive, fun, and mesmerizing. The VC-Strips from Martin Professional were installed in the space formerly the home of the Roxbury, an 80’s nightclub that was brought to life in the classic movie ‘A Night at the Roxbury’.

LOS ANGELES, California — Project LA, located in the heart of Hollywood BLVD in Los Angeles, installed HARMAN’s Martin Professional VC-Strips to bring excitement and energy to the dance floor. The concept of Project LA is an interactive social experience that is all-inclusive, fun, and mesmerizing. The VC-Strips from Martin Professional were installed in the space formerly the home of the Roxbury, an 80’s nightclub that was brought to life in the classic movie ‘A Night at the Roxbury’.

The art of reflection was important in creating the environment Project LA wanted. “The vision for this project was to create an immersive environment which integrated lighting and visuals with complex reflection,” said Vello Virkhaus, CEO, Designer and the creative mastermind behind visual arts studio V Squared Labs. The layout and design of the space consisted of glass mirrored triangles for reflection purposes with the VC-Strips for light. The triangles were installed on the walls and onto the ceiling for a very modern club vibe.

“The VC-Strips provided us excellent flexibility and optimal data and power transport through the strips, reducing the number of power supply and wiring complexity tremendously,” explained Virkhaus. “This combined with the color life calibration and excellence in manufacturing was exactly what we needed to execute Project LA.”

Achieving the goal wasn’t an easy process. There were many challenges along the way. “The most challenging thing was that upon arrival, 70% of the triangles were destroyed from the collapse of the shipping system and a 2,000 plus mile drive rattling sharp corners into faces,” said Virkhaus. “Parts literally rolled out as the truck door opened. Our entire team, including office staff, came to help re-wire.”

Luckily, the VC-Strips managed to survive the rough transportation. “The VC-Strips survived the most intense transport from Florida to LA in which the packing system for our triangles collapsed,” explained Virkhaus. “Very few of the strips bent.”

Project LA is very happy with the final result. Achieving their vision didn’t come without roadblocks, but they worked around it. “Overall I rate the Martin VC-Strips an A+ on performance so far,” said Virkhaus. “The response has been very positive. We have had colleagues and clients both sharing their enthusiasm for our design.”

For more information on V Squared Labs Inc., please visit: www.vsquaredlabs.com

As a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors, Martin lighting and video systems are renowned the world over. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. Martin operates the industry’s most complete and capable distributor network with local partners in nearly 100 countries. Founded in 1987 and based in Aarhus, Denmark, Martin is the lighting division of global infotainment and audio company HARMAN International Industries. For more information please visit: http://www.martin.com.

HARMAN (www.harman.com) designs, manufactures and markets premier audio, visual, infotainment and enterprise automation solutions for the automotive, consumer and professional markets. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson ® and Revel®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of approximately 16,600 people across the Americas, Europe, and Asia and reported sales of $5.6 billion for the 12 months ended September 30, 2014.

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