The Long Reach Long Riders announce their seventh annual charity motorcycle ride. The ride, which benefits the ESTA Foundation's Behind The Scenes program and Broadway Cares/Equity Fights AIDS, begins in San Francisco on July 24, 2010. The ride, which began as one time event back in 2004, has raised more than $200,000 over the past six years. "We were just a bunch of technicians looking for a fun way to attend a conference", commented Bill Sapsis, one of the original ride organizers. “Who ...

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