LOUD Technologies has appointed Jeffrey Cox to the position of vice president for the EAW brand group. As the new business leader for the EAW brand, Cox will be responsible for defining and leading all business and product strategies, including collaborating with LOUD's sales, engineering, operations and marketing teams to ensure the deployment of these plans worldwide.
"EAW is an industry leader and one of the most respected brands in sound reinforcement," says Cox. "I have long held a great deal of admiration for the EAW team and their ability to use technology and innovation to stay well ahead of their competition."
Cox brings to EAW a proven track record of introducing industry-defining sound reinforcement products and building highly successful business organizations around them. As the founder and CEO of Cox Audio Engineering, he was responsible for the introduction and manufacturing of the V-DOSC Line Array, a product that caused a paradigm shift in loudspeaker formatting which completely altered modern-day touring and installed systems.
"I couldn't be happier that Jeff has agreed to head EAW," comments Ken Berger, senior vice president at EAW's parent company LOUD Technologies and EAW co-founder. "He and I share a similar respect for industry relationships and the importance of customer service. We have both built successful companies on the foundation of these principles."
In his new position, Cox will work out of LOUD Technologies' worldwide headquarters in Woodinville, WA, and will report directly to LOUD's senior vice president of marketing and product development Ken Berger.
Cox is the third of four brand leaders in LOUD's new brand management structure. This new structure aligns Company resources to better support LOUD's growing family of music instrument and professional audio brands. Doug White joined LOUD Technologies earlier this year as vice president of the new MI brand group, which encompasses the Ampeg, Crate, TAPCO and Alvarez lines.
In addition to the EAW and MI brand groups, LOUD is in the process of filling a leadership position for the Mackie brand. The fourth group, known as the Distribution brand group, is headed by Brandon Foster from LOUD's St. Louis office, and encompasses Knilling string instruments and SLM Marketplace, a music accessory mail-order service for independent dealers.