As a key part of recent expansion and company development initiatives including the appointment of several new members of staff, new distributors, and a new company logo, Innovason has announced its expansion into the US with the inauguration of an office based out of rehearsal facility, Soundcheck, in Nashville, TN. The move coincides with the appointment of industry specialist, Kevin Madden, to the position of national sales manager.
"This is an extremely positive step for Innovason", commented sales and marketing director, Xavier Pion. "We've been looking for a suitable solution to further service the US market for some time, and the opening of a US office, especially here at Soundcheck at the heart of the US music scene, offers us the best of everything. In addition to all of the usual office facilities, we'll have a permanent demo facility in one of the largest and best-known rehearsal studio complexes in the world. It's the ideal setup for us and for any visiting engineer that wants to try out one of our consoles."
"We've also been lucky enough to recruit Kevin Madden, who has a very strong sales and technical services background in the industry gained over many years working with top industry players such as JBL and AKG, and most recently Astatic," continued Pion. "He also has experience as a FOH and monitor engineer, so he is perfectly placed to offer an excellent sales service to our customers."
Madden himself is looking forward to developing the brand in the US. "Innovason already has an excellent reputation here among those who are familiar with the line," he remarked, "Our goal is, therefore, to increase brand awareness along with product accessibility, and of course all the customer service and technical back-up that entails, so that Innovason is not just the console of choice for the privileged few, but for anyone who is in the market for a digital desk."
The Innovason office at Soundcheck will be operational from June 1 and can be reached on (615) 306-4472.