L-Acoustics US announces that Highway Marketing has come onboard as its newest independent rep firm and is now servicing the southern states of Texas, Oklahoma, Arkansas, and Louisiana for the loudspeaker manufacturer.

Based in Dallas with satellite operations in both Houston and Oklahoma City, Highway Marketing is under the direction of co-principals Scott Baker and Steve Simmons. According to Baker, “We’re thrilled to be associated with such a fantastic product line as L-Acoustics, which has incredible growth potential here in our territory. Paul Freudenberg, Dan Palmer, and the rest of the staff in Oxnard, California, have already made us feel like part of the L-Acoustics family, and we look forward to a long and mutually beneficial relationship with them.”

“Highway Marketing is a diverse group of sales reps with a terrific reputation for timely and professional service,” says L-Acoustics US national sales manager Dan Palmer on the appointment. “Not only has the firm has been around for 14 years, but Scott’s and Steve’s crew possess a combined experience of over 100 years in the audio/video business as well as the technical skills to very capably accommodate the needs of the contractors, consultants, and dealers in their territory. We welcome them to the L-Acoustics team and eagerly anticipate their contributions to our sales efforts in the South.”