Meyer Sound has announced the appointment of Michael Bahr to the position of marketing coordinator at Meyer Sound Germany. Working closely with Meyer Sound headquarters in Berkeley, Calif., Bahr will be responsible for maintaining a consistent marketing presence in Germany and Scandinavia, and ensuring that the needs of those markets are met.

"Meyer Sound and its customers will both benefit greatly from Michael joining the company," says Meyer Sound director of marketing Rachel Archibald. "His extensive marketing experience, combined with his excellent language skills, make him the ideal person to communicate the values and philosophies of the company to the local markets in the region."

Bahr brings with him nearly 12 years of marketing experience within the musical instrument and automotive audio industries. He spent close to 10 years at Musik Meyer GmbH in Germany marketing Korg and Vestax products, followed by a stint at Bose Automotive GmbH, where he was responsible for customized sound systems, handling key accounts such as Audi and Ferrari.

"Michael's background and enthusiasm are a welcome addition to our growing team," says Jim Sides, managing director of Meyer Sound Germany. "We are delighted to welcome him to the Meyer Sound family!"

"I believe in Meyer Sound's philosophy of doing business, and am very happy to be supporting our German and Scandinavian customers," says Bahr. "This position affords me great opportunities to present Meyer Sound in our market, and to work with dynamic teams both in Germany and Berkeley. I am looking forward to digging in and producing results."

Bahr can be reached by e-mail at, or by phone at +49 171 2 679 629.