Allen & Heath has appointed a new distributor, Shidco, to exclusively manage the sales, distribution, and service of Allen & Heath product lines in Iran.

"Shidco ticks all the right boxes–existing distribution lines with respected brand names, impressive in-store representation, and proven sales and after-service records–offering a very attractive partnership agreement, and excellent prospects for Allen & Heath in this territory," comments Allen & Heath's sales director, Bob Goleniowski.

With over 30 years' experience, Shidco is recognized as a leading importer and distributor of pro audio, visual, and lighting systems in Iran. Moreover, the company owns some stores in Tehran and other cities of Iran, manned by highly qualified staff who are dedicated to providing prompt sales and immediate after sales services as well as training programs to customers.

Shidco currently holds exclusive distribution rights to several reputable companies worldwide, such as, RCF and FBT in Italy; JTS and PENTON in Taiwan; and JEDIA in Korea.