The Entertainment Services and Technology Association (ESTA) and the Production Equipment Rental Association (PERA) today announced an agreement to merge, subject to final ratification. Under the agreement, PERA will become the PERA Council within ESTA, retaining its focus on the production of film, television, and commercials. The Council’s mission is to focus on development and implementation of programs and services for production rental businesses. The move will provide PERA members ...
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