Recently, I was the associate media designer for Magic/Bird, which opened last night on Broadway. Working under media designer Jeff Sugg, we developed a plan of using the NBA's vast resources of archival television recordings, combined with a abstract and sentimental point of view in the design. We knew we'd have lots of highlight reels to choose from, but we also wanted to create a more poetic and rhythmic take on things. It was quickly discovered during tech that lots of stuff would want ...
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