LD: You’ve designed quite a few Super Bowl Halftime Shows to date. How did this year’s involvement come about? Bruce Rodgers: This is my seventh consecutive Halftime Show design, my first being the Prince design and last year's Madonna show being the sixth. After Madonna’s process last year, with 1,000 gladiators, a massive drum line and choir, many dancers, and a huge video, lighting, and staging installation, we felt we were ready for anything this year, or so we ...

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