Texas Instruments recently hosted its sales teams from North America, Mexico, and South America at the biannual 2007 American Sales Conference in Grapevine, Texas. The electronics giant sought to inspire the team with the James Bond-themed goal to “Double in ’07.” designSMITH was retained to create a high-tech presentational scene worthy of Bond himself. The mission was tackled with equal parts imagination and enjoyment to transform a ballroom into Q’s top-secret weapons lab, complete with ...
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