NBC Universal (NBCU) redefined TV’s traditional upfront event this year with its “NBCU Experience” at New York City’s Rockefeller Center, where Scharff Weisberg supported lead lighting designer Robert Cangemi with multiple lighting and lighting-control packages. Upfronts are annual events where media companies present their fall programming lineups to advertisers. Earlier this year NBCU announced its fall schedule and held one-on-one client meetings, but it waited until May 12th for its ...
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