Old Navy marked its rebranding at Fashion Week in New York City with a gala evening at Eyebeam featuring innovative video technology from Scharff Weisberg. About 500 invited guests were in attendance. “Old Navy was coming out of the gate with a new image, and we were charged with immersing people in the new brand,” says Mark Veder, president of EventQuest which, produced the event. “I’m a big fan of using new and emerging technology so, with Scharff Weisberg’s help, we created a ...
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