Jeep put forth the challenge to engineer a showstopping outdoor media event to introduce the 2005 Grand Cherokee model in midtown Manhattan, in just three weeks. In answer to the challenge, communications and marketing firm Clear!Blue came up with a way to drive home the point that the 2005 Jeep Grand Cherokee literally could "go anywhere." They sent the vehicle up the outside of a 27-story high rise in Midtown Manhattan. On the ground, a half-million New Yorkers stopped to stare, while TV ...
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