Alpha One's new 7k Xenon Falcon Beam searchlight shared center field at this year's Pepsi Super Bowl Halftime Show in Miami during Super Bowl XLI where Prince performed at Dolphin Stadium on Sunday, February 4.

Emmy Award-winning lighting designer, Bob Dickinson, used 12 of the new Falcons in clusters of three on custom field carts to augment the 12-minute spectacular. More than 141 million viewers watched last year's game in the US alone, and this year's Super Bowl will be broadcast to a potential worldwide audience of one billion people in more than 230 countries and territories.

The use of Falcons on the NFL Super Bowl Halftime Show follows on the heels of many other applications in Europe and Asia, including the recent Asia Games 2006 in Qatar.Alpha One, of Oyten, Germany designs, constructs, and produces a range of professional high power lighting, specializing in Xenon, Metal Halide, and LED products.

TMB is the worldwide distributor for Falcon and other Alpha One products.

The Super Bowl Halftime Show was produced by Don Mischer Productions and White Cherry Productions.