Production Resource Group, L.L.C. (PRG) has acquired Procon MultiMedia Aktiengesellschaft AG (Procon), a major Europe-based entertainment technology company. PRG chairman and CEO Jeremiah “Jere” Harris and Procon CEO Morten Carlsson today jointly announced the acquisition, which was made by MHG Media Holdings (MHG), an indirect subsidiary of PRG.
PRG and Procon will continue to serve their current clients from their existing locations without interruptions. As of January 1, Procon will begin operating under the name Production Resource Group (PRG). Cinegate, Procon’s film lighting and camera company, will continue to operate under its existing brand.
PRG’s worldwide presence will extend into significant territories now served by Procon, including Germany, France, Belgium, Switzerland, China, and South Africa. These will join PRG’s existing facilities in key cities in the US and abroad, including New York City, Los Angeles, Las Vegas, Orlando, Chicago, London, and Tokyo, among others. There are no plans to consolidate any locations of either company, so clients of PRG and Procon will now have access to a deep inventory of entertainment technology resources and a high level of service offered by any supplier at a wide range of locations around the world.
“PRG has become a truly global brand,” says Harris. “By acquiring Procon we will be able to offer our customers access to resources anywhere in the world, customized to their needs with local support. PRG and Procon have similar philosophies; both companies provide a multi-discipline, integrated product to our clients, and both companies share a passion to be the very best. With the joining of these two service-oriented companies, PRG is responding to our clients’ desire to have a single source solution with experts knowledgeable across the market sectors, such as concert touring, corporate events, and television. And we will continue to service clients with both bundled and individual services”
Morten Carlsson adds, “I am confident that this acquisition will create a great opportunity for both PRG and Procon as well as our customers. Like PRG, Procon has built its reputation on offering the very highest level of customer support combined with providing the latest cutting edge technology. Our two companies have enjoyed a long standing productive relationship, having previously combined forces on several high profile projects including the Special Olympics in Shanghai and The Eurovision Song Contest, to name but a few.”