RCF Group has announced the sale of SGM to a consortium headed by Danish entrepreneur Peter Johansen, effective February 1, 2012. The new company is SGM A/S, replacing the former SGM Technology for Lighting spa, will be headquartered in Aabyhøj, near Aarhus, and will concentrate exclusively on developing LED solutions, while continuing to support SGM’s current catalogue of discharge lighting.
Johansen originally founded Martin Professional and joined SGM in late 2010 as R&D director. RCF Group purchased the lighting interest of SGM in April 2009 but will now focus on its core audio brand.
Johansen says the decision was entirely amicable and suits both parties. “I am delighted to be back as an independent operator, as I have always worked better this way,” he says.
The two companies will not be working entirely separately. RCF will continue to represent SGM in Italy while its sister company, dBTechnologies, will distribute its products in Germany. The two companies will exhibit together at Prolight+Sound in Frankfurt following the successful formula established last year.
As the major shareholder in SGM A/S, Johansen is joined by the LED specialists from his Danish R&D team and the existing SGM sales force. In the new set-up, R&D, admin, and after-sales will be based in Denmark, with manufacturing plants in Italy, Thailand, and China, and warehousing in Holland.
“The reason I’m so enthusiastic is that having had the opportunity to take over an existing brand name, and been given a free hand to develop it, we remain committed to establishing SGM as one of the absolute leading brands within the industry,” Johansen says. “I want us to be seen as the LED company of the future.”
By the time Prolight+Sound opens on March 21st, SGM A/S anticipates having as many as 17 new LED products to showcase.
The new contact details for the company are:
SGM A/S,
Soeren Frichs Vej 51-53,
DK - 8230 Aabyhoej,
Denmark.
Telephone: +45 7020 7400
E-mail (Sales): sales@sgmlight.com
E-mail (Support): support@sgmlight.com
E-mail (Info): info@sgmlight.com