The Sennheiser Sound Lounge at the Paste Ruins is a 'Hidden Gem' for Returning Newport Fans, and a Fresh Discovery in Live Music for First-Timers
Newport, RI - August 19, 2013 - Audio specialist Sennheiser once again created a truly unique performance environment at the Sennheiser Sound Lounge at the Paste Ruins during this year's Newport Folk Festival®. In cooperation with Paste Magazine, Sennheiser hosted performances by Amanda Palmer, The Milk Carton Kids, Justin Townes Earle, Langhorne Slim and many others over the course of the nationally renowned three-day festival.
Sennheiser recorded and broadcast the performances to thousands of attending fans between Friday, June 26th and Sunday, June 28th using state of the art quality microphones, wireless systems and headphones from Sennheiser and an array of studio microphones from its German subsidiary, Neumann. Videos of the performances will be posted and shared on Sennheiser's social outlets, including Facebook [www.facebook.com/SennheiserUSA] and YouTube [www.youtube.com/sennheiserusa] over the coming days and weeks. Watch for updates and more information on Sennheiser's Twitter page [www.twitter.com/SennheiserUSA].
"We don't just participate in events in the traditional and often static way," said Stefanie Reichert, strategic marketing, Sennheiser. "We always look to create added value and deliver a deep and meaningful sound experience that only Sennheiser can deliver. We managed to do exactly that in Newport, and in the process we made several new friends who will not forget these special performances for a long while."
Premium Technology Delivers Unique Experience, Adding Value to Newport
This is the second year in a row that Sennheiser and Paste Magazine have collaborated on these performances at Newport. The company's proprietary wireless technology, paired with the historic and alluring atmosphere of the Fort Adams Ruins, evoke an atypical musical experience that fans cannot experience anywhere else. Many of the artists performed in an unplugged fashion, so audiences could experience the music in its most natural and pure form; for many attendees, this was a highlight of the festival.
"It was a privilege to once again welcome Sennheiser to the Newport Folk Festival®," commented Jay Sweet, producer of the Newport Folk Festival®. "For the second year in a row, the inclusion of the Sennheiser Sound Lounge at the Paste Ruins truly enhanced the festival experience for all guests and musicians alike. And, thanks to the quality footage, even those who could not attend can experience the unique sounds, sights and vibe that make the Newport Folk Festival® unlike any other festival, or place, on earth."
Nick Purdy, publisher of Paste, added: "At Paste we love to show more than we love to tell - matching Newport Folk's stellar lineup to Sennheiser's headphones give us a chance to give music fans an experience they'll never forget."
As music fans such as those attending Newport become more sophisticated in their own musical tastes, they are also becoming more demanding in how they listen to music. Sennheiser is able to deliver an authentic, high quality listening experience through the use of Sennheiser and Neumann microphones, as well as through its unmatched wireless and headphone expertise. The result is a listening experience worthy of both the most discriminating fan's passion for music, and the artist's unrelenting craftsmanship.
Fans who were not able to attend the festival in person will soon be able to experience the music through high-definition video and the very same microphone feeds that were used during the actual performances.
Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Connecticut. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.
You can find all the latest information on Sennheiser by visiting our website at www.sennheiserusa.com.
1. Amanda Palmer performs at the Sennheiser Lounge at the Paste Ruins at the The Newport Folk Festival®, 2013.
2. Fans wearing Sennheiser headphones enjoyed intimate performances by their favorite artists at the Sennheiser Lounge at the Paste Ruins at the The Newport Folk Festival®.
3. The Lone Bellow performs at the Sennheiser Lounge at the Paste Ruins at The Newport Folk Festival®, 2013.