Tue, 2013-03-05 10:45
At Winter NAMM, the musical instrument industry's signature trade show, standing out from the crowd is always a challenge. To get the attention of attendees, exhibitors rely on companies such as Guruz Media, a leading full-service marketing agency, to attract prospective customers to their booths.
Working on behalf of exhibitor Sabian Cymbals, Guruz Media developed an innovative and eye-catching 16' tall by 8' diameter tower of cymbals stretching from the ground to high above the trade show floor. To ensure the tower of cymbals would capture the attention of visitors no matter where they were, Guruz added a PixelFLEX
LED video curtain wall as a backdrop.
Exceptionally light weight and extremely flexible, the PixelFLEX curtain was the perfect solution for creating a column of bold-colored LED lighting inside the interior of the cymbal tower that was sure to turn heads. According to Doug Webber, chief creative officer for Guruz, mission accomplished.
"Anybody can go to a trade show and rent big screens for their booth, but when it comes down to it, there has to be something that pushes it over the top to really get people to notice," Webber said. "Whether that is something of the unexpected, or just maybe huge, like the cymbal tower. As soon as I saw the PixelFLEX screens online and how they could bend around nearly any shape or structure, I knew how I could use them at Winter NAMM to make a difference for my client at the show."
For the cymbal tower backdrop at Winter NAMM, Guruz used 12 panels of PixelFLEX's 20mm LED video curtain. Featuring 2500 pixels PSM (Per Square Meter) and 3240 nit brightness, PixelFLEX's curtain provided Webber and his team a solution that was easy to set up and operate - benefits to trade show support that cannot be understated.
"We were trying to create an architectural design element that had some movement, visually speaking, going on inside the tower," Webber said. "We found a nice piece of digital juice eye candy, colorized it to match the rest of the branding in the booth, and just allowed it to loop over and over again on the PixelFLEX screens.
With more than 200 cymbals on the tower, it was a perfect solution for filling the negative space between the cymbals," Webber continued. "On top of that, it was super simple to install and operate. The client [Sabian] was extremely happy and competitors definitely took note. One even mentioned to us that it was the best cymbal display they had ever seen at Winter NAMM. "
Flexible in all directions and exceptionally durable, PixelFLEX LED Curtains are able to bend and shape around structures for a more creative display effect. For more information on PixelFLEX and its growing line of lightweight LED video screens, visit www.LEDCurtain.com
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