Scharff Weisberg provided AV and lighting support for People Magazine’s 4th annual "Heroes Among Us" luncheon held on November 8, 2004 at the New York Public Library. The company was retained by the event designer IKUS and Company.

"Our goal was to make People’s ‘Heroes Among Us’ luncheon top-notch quality," comments IKUS’ Travis Jackson, who produced the event. "Since I was familiar with Scharff Weisberg and their background with large shows with high production values, I immediately thought they could take this event to the next level."

Scharff Weisberg provided lighting, video, audio, and staging and coordinated scenic from Scenicorp. The equipment package included two Barco R10s on a 9x12 screen in a hard set, three cameras, a Grass Valley 110 switcher, a Meyer M1 D array with 4 M1 D subwoofers for PA, 12-channel Sennheiser wireless lavs, Beta SP video playback, a large complement of ETC lighting and 100 feet of 12x12 box truss.