“ESTA provides the umbrella under which the industry can come together to…” is the phrase we often use to describe the Entertainment Services and Technology Association's function in the industry. As I think back over the 20 years since I helped found this association, I believe it truly sums up what ESTA is all about. It seems simple enough, but if you dissect it, it offers insight into how ESTA serves its members and the industry at large. “ESTA provides the umbrella…” The association ...

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