Vari-Lite has hired Rich Booth as brand manager for the complete line of VARI*LITE® automated luminaires. With an extensive marketing background, Booth will manage all Vari-Lite marketing and brand imaging campaigns. Booth joins technical marketing manager Heinz Roy, product manager George Masek, and public relations manager Bryan Matthews to complete the Vari-Lite Marketing team.

“I am very pleased to have Rich guide our Marketing team,” says Steve Carson, Vari-Lite vice president and general manager. “He has shown a tremendous aptitude for leadership and his marketing knowledge is second to none. Through his supervision, I know that Vari-Lite will once again lead the industry with fresh and unique marketing campaigns.”

“When I first began to look into Vari-Lite, I knew instantly it would be marketing professional’s dream,” says Booth. “With such a strong industry presence already in place, I am tremendously excited to develop new and captivating campaigns that will further solidify the Vari-Lite name in the marketplace. ”

Prior to joining Vari-Lite, Booth was the marketing communications manager for Valere Power in Richardson, TX. He has also had a distinguished career with Fugasity Corporation, HQ Global Workplaces, and Span Instruments, Inc. Booth holds a Bachelor of Arts from the University of Texas at Dallas, and may be contacted at 214-647-7991, or rbooth@genlytecontrols.com.