Vari-Lite is pleased to announce the promotion of Ray Whitton to the role of regional sales manager for the western region of the US. Based in Simi Valley, CA, Whitton previously held the position of business development manager, and in his new expanded role, he will oversee all Vari-Lite sales activities in Arizona, California, Hawaii, Oregon, Washington, Utah, Wyoming, Nevada, Idaho, and Montana.

“Since Ray rejoined Vari-Lite in December 2005, we have seen a steady rise in the sales revenue generated in the western United States,” states Bob Schacherl, vice president of Worldwide Sales. “He has proven to be a tremendous asset to Vari-Lite, and we are very optimistic that he will continue to provide the highest level of service to all our clientele.”

With the promotion of Whitton, along with the recent hiring of Alan Kibbe in the Northeast region of the US, the Vari-Lite worldwide sales team is now complete. Today, as the team builds upon the sales success of the VL3500™ Wash luminaire and the complete line of Vari*Lite® automated luminaires, Vari-Lite is poised for another year of record-breaking sales.

Schacherl continues, “I can honestly say that this is the best sales team that I have ever been associated with in all my years in the entertainment lighting industry. Each member of the team has an extensive amount of market knowledge and possesses outstanding relationships with all of our key clients. We are currently seeing unprecedented levels of new business from our worldwide dealer network and it is my firm belief that this is a direct reflection of the Vari-Lite sales team.”