Charlie Hulme joins Vari-Lite as regional sales manager for the Western US. Hulme spent seven years in the automated lighting industry with another manufacturer. During that time, he served as regional account manager for the Midwestern US, special projects manager, and also as sales manager for architectural projects. Part of his responsibilities included the development and management of a regional dealer base. Most recently, he was sales engineer for the system integration group at Audio Visual Innovations.

"We hit a home run with the Series 3000™ fixtures," said Vari-Lite vice-president of sales Bob Schacherl. "The demand is amazing. I've seen nothing like it in my 20 years in the automated lighting industry. Because there are so many lighting professionals out there desiring Vari*Lite products, it was extremely important that we bring in someone who understands the industry, the tight deadlines and who knows what it takes to ensure that our customers' needs are met."

"It's an honor to join Vari-Lite, considering the role the organization has played in the industry over the years," Hulme said. "Given the history of innovation, commitment to quality and depth of resources available, I'm confident that the company will continue the tremendous growth it’s seen since it started offering products for sale only a few years ago."

Hulme will be at Vari-Lite LDI Booth #901, Nov. 21-23 in Orlando.