To make a big splash at E3—Electronic Entertainment Expo—in Los Angeles in June, Microsoft held its big press briefing at the Wiltern Theatre to reveal Kinect and other new features of its Xbox 360 video gaming platform. “The briefing is a live 90-minute TV show and press conference all in one,” says Emanuel Treeson of NYX design, who has designed this event for the last four years and was responsible for the lighting, the choice of the large-format scenic LED screens, and the diverse ...

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