Level Control Systems (LCS), the Sierra Madre, CA-based audio manufacturer, has named Strategic Manufacturers Group, Inc. (SMG), headquartered in Chicago, as its representative for the Upper Midwest. SMG will cover Illinois, Wisconsin, Minnesota, and the Dakotas for LCS.

"We think of our representatives as sales integrators," says LCS marketing and sales director Denny McLane. "SMG fits right in. They understand the dynamics that exist between contractors and consultants and command knowledge of the industry sufficient to identify problems and concomitant solutions for the companies to which they sell. Consequently, their customers think of SMG as a knowledgeable ally to turn to. We're delighted to have Strategic Manufacturing Group on our side."

SMG caters to pro audio contractors and consultants, and has particular expertise in theatre audio. "We get a charge out of working with technical products such as those produced by LCS," says SMG president Steve Ginensky. “LCS will receive ample attention from our expert staff, as we deliberately represent a small number of products under the philosophy that a jack of all trades is a master of none."