Karl Winkler, veteran brand manager for Neumann microphones, has been promoted to director, marketing communications, for the Old Lyme, CT-based Sennheiser Electronics Corporation.
In his new position, Winkler will oversee all advertising, public relations and field communications for the Sennheiser, Neumann, Innova-Son and D.A.S. Audio brands. In addition, he'll be responsible for new promotional items, all printed materials, and corporate website development and maintenance.
Winkler and his team will also initiate ongoing in-house training programs, manage the SEC merchandising calendar and provide the company's monthly sales rep update newsletters on programs and new products.
"After five years of building the Neumann mystique through smart, innovative marketing communications initiatives, Karl is uniquely qualified to excel in this new position," says John Falcone, president, Sennheiser Electronic Corporation. "We're confident that under his stewardship, our flagship brands will benefit from the same momentum he has brought to Neumann--in the Americas and beyond."
A native of Albuquerque, NM, Winkler earned a bachelor's degree in music performance from the University of Arizona and a certificate of advanced studies in recording arts from USC. From 1992 through 1996, he toured with the Air Force Jazz Band as their front of house engineer. Since 1996, Winkler held the position of Neumann brand manager at Sennheiser and is currently an MBA candidate.
Based at Sennheiser corporate headquarters, Winkler's new team includes literature and trade show coordinator Mary Kenny, database manager Lisa Egner, web developer, Jesse Starks, and marketing coordinator Luke Bean.