UK-based image enhancement and gobo specialists Projected Image have launched a new division of the company, Projected Image Digital Ltd. The new venture has been named exclusive UK distributor for the RADlite PC-based video effects and digital image generating system.

Projected Image Digital will be based at Three Mills Island in East London and run by directors David March, and Jim Douglas, the latter of whom founded Projected Image in 1999. The company will be complementary to the gobo manufacturing side of the business, focusing on digital technology, video generation, and projection.

According to March, the company was formed to take advantage of the ever increasing creative integration between moving and stills imaging and lighting. "We very much see RADlite as a system for aiding this process, and we want to be at the forefront of this culture," he says.

Both Douglas and March worked together at Vari-Lite during the embryonic years of their careers, and March has recently joined Projected Image from one of the UK’s leading live video rental houses.

RADlite is a video generation package that can be controlled from any DMX lighting desk. It has been used this fall on such recent UK tours as Coldplay, Blue and Will & Gareth.