The marketing team at Sennheiser Electronic Corporation (SEC) continues to grow with the recent appointment of Brigitte Frank to the position of marketing communications manager.
In her new role, Frank will oversee all marketing communications-related activities for SEC. This includes the execution of marketing plans for all business channels, distributed brands and telecommunications by managing the internal and external creative resources. Working with her four-person staff, she'll also manage Web development, graphic design, tradeshow and event administration and media placement.
Frank comes to Sennheiser from META Group where she held the position of senior marketing manager, creative services. Her 17-year background in marketing project management and creative direction also includes direct marketing and promotion strategy, media management, and publishing.
"Sennheiser Electronic Corporation offers a recognized high-end product line, premier brand positioning, backed by energetic, dedicated and highly experienced employees," Frank says. "My goal is to help each business channel to deliver the most effective promotions, advertising, and collateral for their respective product lines. I look forward to working with all areas of the organization - delivering well-planned and well-executed communications during this exciting time of corporate growth."
Frank will be based at the company's Old Lyme headquarters where she'll report to Stefanie Reichert, vice president ofmarketing. "Brigitte has more than simply the professional qualifications for this position," Reichert says. "She has the energy, enthusiasm and ideas to ensure SEC's marketing communications provide that crucial link between our product lines, our growing channels and our valued customers throughout the country. We're excited to have her as part of our team."
For more information, go to www.sennheiserusa.com.