Industry veteran Allan Nichols has been appointed sales director for Allen & Heath USA. Based in Nashville, TN, Nichols will manage all Allen & Heath USA sales staff and the company's domestic rep firms.

Nichols brings with him a wealth of experience in the pro audio industry and a thorough working knowledge of Allen & Heath consoles. Nichols joined Allen & Heath as director of sales in January 2001 from Crest Audio, where he was director of sales and marketing. Previously, Nichols was vice president of sales and marketing for Soundcraft USA and Amek USA for three years. Prior to that, he spent six years as national sales manager for Klark-Teknik and Midas.

Allen & Heath USA is a newly established organization set up by North American Pro Audio (NAPA) to provide US distribution for the British audio mixing console manufacturer. NAPA began representing Allen & Heath on August 1, 2002, ending the UK company's business relationship with the Utah-based Harman Music Group.

"No one understands mixing products better than Allan," commented Lynn P. Martin, president of NAPA, "which makes him the ideal candidate to help further grow Allen & Heath's already healthy business in the US through our new distribution channel. Plus, his experience working for Allen & Heath during the last couple of years provides continuity to the established rep and dealer networks."

"Allen & Heath offers exceptional technology on a real-world budget to professional touring companies, broadcasters, contractors, and performance venues of all types," says Nichols. "I am fortunate enough to know so many people in the live sound industry, and I look forward to introducing them to Allen & Heath's products."