Sennheiser Electronic Corporation (SEC) has begun the new year with key moves in its sales and distribution organization. The changes are designed to leverage the talents of its personnel, maintain customer support, and accommodate company growth.

As of January 1, the professional division sales force will operate across three geographic regions rather than two. The three new regions--West, South/Central and Northeast--will allow the company to reduce geographically the size of each territory, devote more resources within each territory to key business issues, provide increased customer service and expand sales. To help spearhead operations in the new regions, SEC has promoted key sales personnel from within the organization as well as hiring new sales people.

A newly created territory, the South/Central region is under the direction of Rick Renner, who has been promoted from Midwest professional products territory representative to South/Central regional sales manager (all brands). The South/Central territory includes North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Texas, Louisiana, Mississippi, Alabama, Georgia, Florida, South Carolina, North Carolina, Tennessee, Arkansas, Missouri, Illinois, Iowa, Wisconsin and Minnesota. In his new position, Renner joins fellow regional sales managers Lee Stein (West) and Mark Humrichouser (Northeast). All three regional managers report directly to Scott Schumer, vice president of sales.

To support the activities of the three regional sales managers, the company has created the new position of assistant regional sales manager (ARSM). Tim Murray, who recently joined SEC from HHB, has been promoted to ARSM for the Western region; Jim Schanz, formerly Mid-Atlantic sales representative has been promoted to ARSM for the Northeast region; and the South/Central ARSM position will be filled shortly. The three ARSMs will concentrate primarily on selling Neumann and distributed brands including Innova SON, Turbosound, Chevin Research, True Systems, HHB and Rosendahl.

"As the bar continues to be raised and customer expectations increase, it is important to make the changes expected of a market leader," notes Scott Schumer. "These moves and other initiatives currently underway are real steps to effectively manage the company's unprecedented double-digit growth while ensuring that our customers and dealer network continue to receive the unsurpassed sales support they expect from Sennheiser."