Ross Video expands its presence in Mexico with the appointment of Santiago Sanchez as regional sales manager. He will be responsible for developing new customer and partner relationships and maintaining existing relationships in the region.

“I am very pleased that Santiago is joining the Latin America team,” says Fernando Paulino, international sales manager, Latin America “His experience and knowledge of Mexico will only help us to expand our market share in the region.”

Sanchez will be responsible for Ross Video sales initiatives in all of Mexico. He will be based in Mexico City and will report to Paulino. Sanchez comments, “I am excited to be joining the Ross sales team and I look forward to expanding the Ross name by delivering live production solutions to our customers.”

Prior to Ross, Sanchez worked for Kramer Electrónicos, S.A. de C.V. in Mexico. During his tenure with Kramer he was commercial director for Mexico offices / special products and also sales manager. Sanchez went to Kramer from Sony Electrónicos de México where he was in project management and engineering. He obtained a diploma in Industrial Robotics from UNAM (Universidad Nacional Autónoma de México), and is fluent in Spanish and English.