SA Europe will focus on the sales and support of SA’s extensive range of dimming, control and network products within the European market. "This is an exciting initiative for SA," says Chris Bishop, owner, SA. "It makes us a local player and represents a very significant undertaking in Europe. We are very excited about the opportunities this venture creates. The joint venture will have access to Robert Juliat's valuable distribution network and company reputation throughout Europe, plus SA's technology capabilities and skills as a global leader in entertainment and architectural dimming development."
"Robert Juliat has strong relationships with many key players," says John Drummond Montgomery, CEO, SA. "Robert Juliat also has invaluable local market knowledge and excellent product quality and reputation. Through this joint venture we will be very well placed to provide dimming and network products and services to the local industry alongside RJ luminaires.”
"This joint venture will create tremendous synergies for both companies," says Jean-Charles Juliat, chairman, Robert Juliat. "Our successful existing range of dimmers and luminaires in addition to SA cutting-edge dimming and network products will enable us to offer the best combination on the market.”
Bertrand Dauphant, formally an international sales manager at SA in Australia, has been appointed managing director of SA Europe and has relocated to Paris.