Robe Show Lighting has established a new company in Singapore - Robe (S.E.A.) - which will operate as a sales and support office to integrate and coordinate Robe’s rapidly expanding business in Southeast Asia.

It will be headed by Louis Teo as regional sales manager. Teo has a successful track record with the Robe brand via his company Light + Sound Distribution, which continues to operate as Robe’s Singaporean distributor. Robe (S.E.A) will oversee general sales and service support as well as project coordination in Bangladesh, Brunei, Cambodia, Indonesia, Laos, Myanmar, Singapore, and Vietnam.

Existing distributors will continue to receive their supplies directly from the Robe factory in the Czech Republic, while Robe (S.E.A.) will establish new dealers and distributors in territories not yet covered by Robe’s current sales network.

The main objectives of Robe (S.E.A.) are to establish a stronger brand presence across Southeast Asia and to provide more immediate and comprehensive support to all Robe dealers and distributors and also to the increasing amount of projects in the region. It will also seek to cover new territories in Southeast Asia, currently unexplored by the existing dealer/distributor network, as well as providing optimized technical and business support to the current dealers/distributors. Robe (S.E.A.) will also be ideally placed to collaborate with its dealers and distributors on major events and special projects.

“We’ve come a long way since the introduction of Robe as our proprietary brand”, says Harry von den Stemmen, Robe's international sales manager, “and we’ve enjoyed considerable success in spreading the Robe word across South East Asia. However, it is now time to improve the infrastructure and prepare for Robe’s further expansion in the very near future. With the very specific requirements of projects becoming ever more common, this was a logical step to take. The upcoming 2005 exhibition season will see us ready to establish some new business relationships with dealers and professional users.”

Robe (S.E.A.) is registered in Singapore and is located at: 160, Paya Lebar Road #07-05, Orion Industrial Building, Singapore 409 022