Robe America’s new 20,000-sq.-ft. warehouse and head office building in Los Angeles is taking shape, and is on schedule to be occupied and fully operational by May. The new facility will be equipped with the latest IT and computerized stock systems available. The facility will be dedicated to the sales and distribution of Robe intelligent lighting products, which are manufactured in the Czech Republic.

This follows the announcement of the formation of Robe America at the end of 2002, part of Czech Republic-based Robe Show Lighting’s drive to set up it’s own direct sales network. Robe America is a joint venture between Robe Show Lighting and American investors who are well versed in lighting products. Robe America will be the exclusive North American distributor of Robe Show Lighting products.

Robe products are fast gaining a reputation for being well engineered, fully featured, and cost-effective moving light fixtures, with products suitable for every area of professional lighting, from architectural and retail to club installations, live and theatre applications to restaurants and bars.

Robe America will keep a large stock of Robe’s extensive range of current products, and delivery turnaround will be fast and efficient. The new building will also offer a large, comprehensively stocked demo facility and showroom where users and specifiers can get hands-on with the equipment.

Robe Show Lighting’s managing director Josef Valchar comments, "It’s essential for us to have a flexible facility in the US to ensure prompt service and good product availability. When we started looking around for suitable buildings, we soon decided it was easier to build our own from the ground up. That way we can have it exactly as we want and need."