Al Ridella has joined 4Wall Entertainment-East (4Wall-East) as vice president of sales. He joins the company with more than 20 years' experience in the lighting industry, most recently having spent three years with High End Systems as Northeast region and Eastern Canada sales manager. His resume also includes positions at Fourth Phase and BASH Theatrical Lighting.

As the VP of sales, Ridella will be responsible for 4Wall's sales and installation accounts for the Eastern United States and Canada. He will also be involved with used equipment sales via the 4Wall-owned Web site,

4Wall Entertainment's CEO Michael Cannon says, "We are very fortunate to have someone like Al Ridella on our team. His knowledge and expertise within the lighting industry will be a valuable asset to 4Wall Entertainment."

Ridella can be reached at 4Wall-Easts New Jersey location at (201) 329-9878.